GOOGLE ADS AGENCY SINGAPORE | PPC MANAGEMENT

We manage paid advertising across Google Search, Google Display, Google Shopping, YouTube Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and TikTok Ads. Our service includes campaign strategy, audience research, ad creative, landing page optimisation, bid management, A/B testing, and monthly performance reporting. We're platform-agnostic — we recommend the right channels for your goals.

ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on ads. We improve ROAS by tightening audience targeting to reduce wasted impressions, improving ad relevance and Quality Scores, optimising landing pages for conversion, refining bidding strategies using conversion data, and eliminating under-performing keywords and placements. Improving ROAS means your budget goes further without increasing spend.

We manage campaigns on Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads (ideal for B2B), TikTok Ads (for consumer brands), and programmatic display via demand-side platforms. We recommend platforms based on where your customers are in their buying journey and which channels offer the best CAC for your specific offer.

The minimum viable ad spend depends on your market and goals. For local service businesses, SGD 1,500–3,000/month in ad spend is typically enough to generate meaningful data and results. For e-commerce and B2B lead generation, SGD 3,000–8,000+/month allows for proper testing and scaling. We'll recommend a starting budget based on your CPC landscape and conversion targets during our strategy session.

Well-structured Google Search campaigns targeting high-intent keywords can generate leads or sales within the first 1–2 weeks. The first 30 days are a learning and optimisation phase — we gather conversion data, refine audiences, and improve quality scores. By week 4–6, campaigns are typically performing at their target ROAS. Results compound as we build more conversion history and improve creative.

Our PPC management fee is separate from your ad spend. Management fees start from SGD 800/month for focused single-platform campaigns (e.g., Google Search only). Full multi-channel management (Google + Meta + LinkedIn) starts from SGD 2,000/month. Fees scale with campaign complexity and spend volume. We never take a percentage of ad spend — our fees are flat, so our incentives align with your results.

We treat your ad budget like it's our own. That means rigorous targeting, ruthless elimination of waste, and obsessive optimisation of conversion rates — not just click-through rates. We've managed PPC for restaurants, e-commerce brands, SaaS companies, and professional services firms, each requiring different strategies. Our flat-fee model means we're incentivised to improve efficiency, not inflate spend.