BRANDING AGENCY SINGAPORE | IDENTITY & STRATEGY

We offer full-spectrum brand strategy and identity design: brand positioning and messaging strategy, logo design and visual identity systems, colour palettes and typography selection, brand guidelines and style guides, brand naming, packaging design, brand application across digital and print, and rebranding of existing identities. Whether you're launching a new brand or refreshing an existing one, we cover strategy through execution.

A full brand identity package typically includes: brand strategy and positioning workshop, primary and secondary logo variants, colour system, typography selection and pairing, brand voice and messaging guidelines, business card and stationery design, social media profile templates, and a comprehensive brand guide document. Everything your team needs to apply the brand consistently across every touchpoint.

A focused logo and identity project takes 3–4 weeks. A full brand strategy + identity system takes 6–10 weeks. This includes discovery (understanding your brand, audience, and competitors), strategy development, creative concept presentation, refinement rounds, and final delivery of all assets. We build in structured feedback rounds to ensure the brand truly reflects your vision.

A logo is one element of a brand — not the brand itself. If your visual identity feels dated, inconsistent, or doesn't reflect where your business is today, rebranding can significantly improve how prospects and clients perceive you. Signs you may need rebranding: your brand looks dated compared to competitors, your offering has evolved beyond what your current brand communicates, or your identity is inconsistently applied across channels.

A logo is a mark — a symbol or wordmark that identifies your business. A brand is everything else: the feelings, associations, expectations, and personality your business evokes. Your brand includes your visual identity (logo, colours, typography, imagery style), your voice and messaging, your values, your customer experience, and your reputation. We build brands — logos are just one deliverable.

Logo-only projects start from SGD 1,500. A full brand identity package (logo + brand guide + digital assets) ranges from SGD 4,000–9,000. A comprehensive brand strategy + identity programme for funded startups or rebranding projects ranges from SGD 12,000–25,000. We offer phased approaches so you can build your brand systematically without a large upfront commitment.

We don't just make things look good — we make them mean something. Every branding project starts with strategy: understanding your market position, your ideal customer, and the perception gap between where your brand is and where it needs to be. Our work spans F&B, hospitality, SaaS, professional services, and consumer brands — giving us the breadth to know what works across sectors.